Get Traffic from Social Shares with Snip.ly

One of the strategies to Mastering Your Internet Presence that will increase your visibility online is to share articles you think might be of interest to your target audience. This is why every agency should be consistently sharing interesting articles on platforms such as Facebook, Twitter, LinkedIn, and Google+.

This type of Content Curation — reading and then sharing interesting information — is one of the better strategies to use. For me, the goal of sharing articles is to always have someone go to my website and begin engaging with me.

The problem with posting a link to an article on someone else’s site is not having the opportunity to send them to my website when they finish reading. I just have to hope they will want to learn more about me and what I offer.

Lately, I have been using a service called Snip.ly that helps solve this problem.

Snip.ly shortens the original URL of the content I want to share into a Snip.ly link. This link places a call to action button at the bottom of the original post on the website where the article is hosted. The Snip.ly call to action button allows me to drive some traffic back to my website with a simple click.

You can start using Snip.ly for your social sharing by following these steps:

Go to Snip.ly (this is not a .com address) and sign up for a free account. There are paid options that add more functionality, but the free account will give you a feel for how the process works.

Find an article you want to share on your social platforms. Like any social share, this should be an article you think would be of interest to your target audience.

Copy the URL of the article into the Snip.ly bar on the homepage of the website.

Click the “snip” button and customize the box that pops up. You have a lot of control over what the pop-up box will look like on the page. This is also where you add the web page (landing page) for readers to visit.

Share the Snip.ly link on your various social platforms just like you would any other link.

There also is a Chrome browser extension that makes “snipping” content very easy. Every time you visit an interesting page, you can “snip” it right from your browser’s toolbar and post directly to your social platforms. This is what I use most of the time.

All accounts come with an analytics dashboard. The panel provides information such as the number of snips created, the number of clicks generated, average time on the page, etc.

The goal of all social sharing is to create engagement with your target audience. Snip.ly has proved to be a very useful tool to share good curated content and drive people back to my website.

What methods do you use to drive traffic to your site? Let me know.