Mini-Marketing Lessons from Google

Being able to master your Internet presence is key for an insurance agency or individual agent who wants to be visible to the digital consumer.

It can seem overwhelming to learn all of the technical ins and outs of having your name show up on a search engine results page.

Google Primer is a new app (iOS and Android) designed to help anyone learn more about marketing. The app provides digital online courses – each course takes about five minutes to complete – on various marketing topics. A new lesson is released each week.

Lesson categories currently include: Advertising, Content, Measurement, and Strategy. Under Advertising one of the lessons is “Create a Landing Page That Lands Customers.”

The app makes it easy to utilize those few minutes between appointments to enhance your marketing education. The content for each lesson is co-developed by industry experts and Google, which works with these experts to simplify the language and add related interactions.

While Google’s goal is to highlight their products and services, I have found that the lessons provide great information that is easy to understand and apply. The design, functionality, and user experience of the app makes it a pleasure to use.

Check it out and let me know what you think.

What tools do you use to keep up-to-date on marketing online? Let me know in the Comments Section.