Social Platform Tools That Will Help Boost Your Marketing Communications (Part 2)
This week I want to share a few more tools I’ve come across that will help you manage your Internet presence. If you missed last week’s TechTips with Part 1, you can read it here.
Following are a few more tools that just might help you more easily manage your Internet presence.
— Contextly
There are numerous existing WordPress post plugins, one of them being Contextly. This plugin helps you easily create and display three types of linked post widgets on your WordPress website. The primary widget is placed under the blog content (article), and the other, known as the Sliderail, is part of your sidebar.
This plugin helps your website readers find related content within your website without sending them someplace else. With just one click in WordPress, you can choose the location and the way you want to display the widget and the kind of posts you wish to display.
It also permits you to feature a promotion link for ebook downloads, newsletter subscriptions, and webinar announcements within the recommended widget. Contextly is a paid service that starts at $9/month.
— Zopim
I have previously talked about the benefits of using a live chat tool on your website. Zopim is another tool that enables website chatting. Every agency should add website chat as it provides you another way to engage with the online consumer.
To use the service, all you need to do is put the widget on your website and then it:
- Enables online customer chatting through desktop or mobile.
- Aids in customer tracking and supplements visitor notes.
- Visitor viewing by device, browser platform, and location.
- You can chat in various languages and it also aids translation of other foreign languages
Zopim offers a free trial pack for 14 days and is compatible with Android or iPhone mobile devices. There is a free “lite” version for one person or paid versions based on the number of agents available.
— Pablo
Images are key to grabbing attention. Pablo is a free service from Buffer that lets you produce interesting images on social media in just a few seconds.
Specific dimensions can be chosen to post on Twitter, Facebook, and Instagram. The most interesting part is that the images are not branded like some other tools available.
— Periscope
You may have heard a bit about this new tool from Twitter that allows you to interact with your audience using a live video stream. You can invite anyone into a “Scope.” Periscope could be a powerful tool to connect with certain types of people. It could also be a way to create a significant marketing platform.
You can generate free, relevant content as well as make announcements, have a question-answer session, receive feedback, and invite them. This tool is in my “seems interesting and deserves some experimentation” category. I am not quite sure yet how many agents will take the time to learn how to use it.
— Blab.im
Platforms such as Meerkat and Periscope are best suited for a single to multiple live chat session. Blab requires at least two people to be online and thus supports a conversational interview style of interaction.
When you launch this app or visit the website, you can watch conversations happening in real time. And, you can participate too. It has exciting features such as a simple interface, is user-friendly and makes the conversation happen quickly with an iOS app.
It is increasingly being used for hosting talk style shows. You can also record a Blab session. Several industry groups are experimenting with using this platform as a communication option.
The highlighted tools from last week and this week will not only help you increase your Internet presence but also help you track your work and your competitors’ work. This is an ongoing process.
Share your best tools that have been helpful in managing your online presence and I’ll let everyone know.
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