Social Platform Tools That Will Help Boost Your Marketing Communications (Part 1)

Helping your agency be visible to the online consumer is an important part of your agency’s marketing communication process. Using the appropriate tools is an excellent way to streamline the process of building your social presence. Any brand presence on social media is worthless if it fails to connect with the right audience in a relevant way.

Following are a few social platform tools that will help you build visibility and reduce the amount of time you have to invest on these marketing efforts:

— BoardBooster

BoardBooster is a tool that will help you schedule and manage Pinterest postings. It has many features that will kickstart your marketing strategies. In addition to scheduling pins, it allows you to loop activity. With this feature, you can update your board by repinning an older pin and then get rid of the existing pin or the latest pin based on their performance. This helps you by repinning great material on a regular basis. The free version allows for 100 pins per month. Paid plans start at $5 for 500 pins per month. [See pricing plans.]

— Revive Old Post

If your agency website uses the WordPress platform, this could be a great plug-in to add. Once you have installed Revive Old Post, this plugin will extract the existing collection of blog posts and automatically post them on Facebook, Twitter, and LinkedIn accounts respectively. It keeps your old articles live by sharing them in driving more traffic to your website.

With this tool, you do not need to bother scheduling your most recent and significant articles on your social media accounts. You just need to arrange it and monitor the flow of traffic with automation. A Pro (paid) version adds additional functionality.

— Google Photos

Using pictures and images in your articles and on social platform posts is essential to getting someone’s attention. Using personal pictures is a much better way to engage with someone than simply grabbing a stock photo.

The updated Google Photos platform is a great way for you to more easily manage your pictures and images.

When you install Google Photos on your computer and other mobile devices, the program will automatically start uploading your images and video to your Google Photos account.

The benefits of using Google Photos to upload your pictures include:

• All your pictures are transferred automatically to Cloud as a backup.
• You can easily transfer your photos among various devices. For instance, you can take a picture with your camera and download it onto your phone through Google Photos and post it on Instagram.
• Google Photos will automatically create stories, animations, and collages with your best pictures. I have found these to be quite compelling.
• Using machine learning that recognizes images, you can search for different photos just by topics and faces.

As in many Google products, there is no cost for using the Google Photos service.

I recommend you experiment using these tools to see which ones might be relevant to you. A key to continuing to develop your online presence is consistency. Using just one of these tools could help you save significant time and allow you to streamline the management of your social presence.

Next week, I’ll  share a few more tools I’ve come across in Part Two.

What tools have you found to be helpful as you manage your online presence? Share your best tools and I’ll let everyone know.