There Is a Way to Compete with Google and Geico

New competitors seem to be coming from everywhere. Whether it is Walmart, Overstock, Google, Geico or the other agent down the street — it’s harder than ever to distinguish yourself from the pack. Every insurance agent needs a steady stream of new business to be successful. However, getting the attention of prospects can be daunting these days — especially online.

The challenge for insurance agents is so much of the online world focuses on “15 minutes will save you 15% on your auto insurance.” You and I both know that there is real value to having an insurance agent (you) help consumers and business owners understand the insurance coverages they need and how to package them at the best price.

How can your agency compete with the billions of dollars spent on online advertising? Is there a way insurance agents can compete with the “big guns”?

Fortunately, I have come across a new, counterintuitive approach that looks at this problem from a different angle and provides a unique vantage point.

The counterintuitive part: this perspective suggests that coming to prospects and telling them what you have to offer isn’t nearly as effective as coming alongside them, discovering what they want, and then customizing your solution to their problem. Now that may seem like what you do every day. The difference is being able to translate what you do face-to-face into the online world.

That’s why I’m excited to tell you about a new book that reveals this exact approach in step-by-step detail.

ASK: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level
by Ryan Levesque.

 

Ryan is a brilliant, up-and-coming young marketer who spent the beginning of his career at AIG setting up their office in China (it is a fascinating story). We’ve talked at length about the application of his Ask formula for the insurance industry. He and I are talking about how we can bring this revolutionary process into the hands of every insurance agent who wants to sell value and not price.

ASK is being published in the next month or so, and I’ve had a bit of an “inside track” on the content of the book. My (very talented ) wife, Karen, has been deeply involved in helping the book get written and published. I’ve had an opportunity to read the full book and have spent time studying and learning about his unique process.

That’s why I’m pleased to tell you that Ryan has agreed to make  his new book (it’s an actual physical book) available to you totally FREE as a subscriber to TechTips — no strings attached, not even your credit card. And if you order it before March 8th, he’ll even pay for the postage to ship it to you! You can’t get better than that!

I don’t use hyperbole very much, but I do believe that ASK and the principles and strategies it reveals have the potential to completely change the type of online conversation you have with prospects. I believe it’s powerful enough to help you separate yourself from the lowest price offers you compete against every day.

That’s why I want to make sure you get a copy into your hands right away. Just go to:

http://askformula.com/go/steve
and put in the code: STEVE2015

But hurry. This offer does run out on March 8th. There are a limited number of books available so don’t wait.

I am looking forward to hearing your thoughts about the ASK Formula book and creating a conversation so agents can have a new way to compete with the “big guns.”