Are You Using Ugly URLs?
Your website is made up of individual pages that are linked together using hyperlinks. Every page on the Internet has an address — that page’s URL, or Uniform Resource Locator. No two pages can have the exact same address.
Some web page addresses look good — and some are just plain ugly. You should strive to make sure every website page looks good. Here’s an example of the difference:
A Google+ Page URL: https://plus.google.com/u/0/communities/106285021558818454031
An article on my website URL:
Which one do you think is easier to read, and to type into your browser?
So, here are some tips for making sure each and every website page is easy to read and is easy for the search engines to find:
- Descriptions: Like the example from my website above, the URL is easy to read and describes what you can expect to find on that page. Search engines will also understand the words you use, and that can help your rankings.
- Keep it short: Brevity is a virtue. The shorter the URL, the easier to copy and paste, read to someone over the phone, and share on social platforms.
- Words are better than numbers: It is far better to use words when possible in the link than numbers.
- Keywords don’t hurt: If you know you want to target particular keywords, use them in the URL. It may not be a huge help in search rankings but it certainly doesn’t hurt.
- Use hyphens first: When creating URLs with multiple words in the format of a phrase, hyphens are best to separate the terms (see the example above), followed (in order) by underscores (_), pluses (+), and nothing. There is some debate on this so you may hear a difference of opinion.
Making your web page address easy to read may seem like a small thing. But, I have found that it is often the small things that can really help.
What other tips on making web page URLs useful do you have? Let me know in the comments section below.