Most of us are using Google and its products and services daily. Their search engine, Gmail and YouTube are just a few of the most popular Google products.
However, Google has dozens of undiscovered, yet excellent, products that most people don’t know about. There are products for individuals, businesses, web designers, as well as programmers.
Google recently reported revenues of $9.03 billion in the second quarter of 2011, representing a 32% increase over second quarter 2010 revenues of $6.82 billion. This revenue is generated primarily from Google’s Pay-Per-Click (PPC) AdWords advertising platform.
It is this revenue generated from their advertising platform that allows Google to provide services that are free to use. This makes these services an appealing alternative to paid products of a similar nature. For example, Google Docs can be a great alternative for Microsoft Office since it’s free, light and easy to use.
Over the next few months I will highlight some of the lesser known Google products. Today, I want to talk about Google Bookmarks.
Being able to bookmark a website has been a browser feature since Mozilla first became available. Google Bookmarks make it just a little bit better.
Unlike browser bookmarks that are stored on a single computer, Google bookmarks are stored as part of your Google Account. This means you can access them from any computer with an Internet connection from the Google Toolbar, the Google Bookmarks iGoogle gadget or the Google Bookmarks homepage.
With Bookmarks, you can also organize your content using labels and/or lists. Like labels, lists let you organize your websites into different categories. But they do so much more! It’s easy to add stuff to a list, even if you don’t know the URL. You can also choose to allow others to view your bookmarks or keep them private.
You can use existing bookmarks from another site or account (like IE or Firefox) simply by exporting those bookmarks and using the Google Toolbar to import them into Google Bookmarks.