How to Opt Out of Receiving the Yellow Pages
The latest edition of the local Yellow Pages was recently left on my front porch. I immediately put it in the recycle bin. I can’t remember the last time I looked up anything using the Yellow Pages.
A recent study showed that nearly 70% of adults in the United States “rarely or never” use the phone book, and instead opt to use the Web-based search tools, which are infinitely more convenient and efficient. Fortunately, there is now a way for businesses and individuals to opt out of receiving paper-based phone books using a new website called the National Yellow Pages Consumer Choice & Opt Out Site.
The new opt-out site was created by Yellow Pages Association, the trade organization that represents the publishers of phone books in the United States, signaling an acknowledgement that printing and distributing paper phone books to every household is no longer a sustainable practice.
To opt out of receiving the phone book on your door, go to www.yellowpagesoptout.com and register. The registration process requires you to enter your address and phone number, but a note on the page promises that this information won’t be used for any purpose other than to opt out.
Once registered, you’ll receive an email with your auto-generated password, which you can then use to log into the site. From there, you can select which phone books you would like to receive (wishful thinking on their part?) or click the gray “Opt Out of All” button in the lower left and then click “Save Changes.” After opting out, you’ll get a confirmation email listing which phone books you’ll be receiving moving forward, if any.
If you don’t use phone books, opt out today — and help save a few trees.
National Yellow Pages
Consumer Choice & Opt Out Site