Create Customer Surveys
What do your clients think of you? What do they want from you? What will keep them from going to another agency? The only way to find out is to ask them. And the easiest way to ask is to use a Web-based survey tool. There are many tools available, including Zoomerang, QuestionPro, SurveyMonkey, and SurveyGizmo.
While each is unique, they all include templates and tools that help make it easy to create simple surveys. Template libraries allow you to peruse sample surveys at no cost. This can help you figure out how to ask questions to obtain the information that will help you most. Setting up your online survey is a simple point-and-click process. Just type your question and choose the answer range you want (e.g., a 1-5 scale, etc.).
Whether or not you choose to use an online survey tool, the information available can help you learn more about the art and science of customer retention surveys. For example, at QuestionPro, there is a tutorial on how to create a survey that measures customer loyalty. You can export the survey responses into an Excel spreadsheet and perform statistical analysis.
Each site mentioned here offers a free trial version. Subscription fees are based on the number of questions in a survey and the number of anticipated responses.