Creating a Blog
Most agencies should consider using a blog as a communication tool for employees and clients. Essentially, blogs are simple Web sites. They are perhaps one of the easiest – and quickest – technologies to implement.
Creating a blog is simple. Sign up for an account at Blogger.com, TypePad.com, WordPress.com, or another blog publishing tool of your choice. Next, select a name for your blog. Finally, choose a theme. A theme determines what your blog will look like. Each company provides a number of predefined templates to choose from. These templates can be changed later if you decide you want a different look.
The three tools listed here allow you to sign up and create a basic blog for free. Here are some additional details:
Blogger.com is owned by Google. If you already have a Google account (a Gmail account) you can use that account to sign up. http://www.Blogger.com
TypePad.com is a very popular option. Many insurance blogs utilize TypePad as their blogging platform.
WordPress.com is an open-source blogging platform. This means that the software is available for free. Additionally, because WordPress is open source, the developer community continually develops new features for the platform. http://www.WordPress.com
( Quick note: WordPress.com utilizes the same software which you can download at WordPress.org. With WordPress.com the hosting and managing of the software is taken care of by the team at Automattic. With WordPress.org you need to install the software on your own server or with a 3rd party provider.)