ACT Podcasts on Agency Productivity and Internet Marketing
I have been involved in one way or another with the Agent’s Council for Technology (ACT) since its inception in the mid-90s. ACT is a partnership of independent agents, companies, technology vendors, user groups, and associations dedicated to enhancing the use of technology and improved workflows within the Independent Agency System.
ACT held their fall meeting in conjunction with the IIABA Leadership Conference in New Orleans in September. Part of that meeting was a Special Event with Young Agents and IIABA State Officers. Two panel discussions were held and recorded, and they are both well worth listening to.
Each panel runs about an hour and provides a great summary of the breakthrough strategies that agencies are employing to enhance their productivity and transform their marketing to fit the online world.
I was part of the “Transformation in Agency Marketing” panel. As you will see from the details below, some great people with practical experience participated on both panels. Jeff Yates, Executive Director of ACT, said about both panels, “I think you will agree they hit the ball out of the park in clearly presenting the opportunities available to agencies today to become more efficient, save time, and attract new sales to their business.”
I do recommend you download both of these podcasts to your iPod and listen to them on a walk or while driving. Each panel participant provides a host of tips and techniques they are currently using to enhance productivity and increase sales. I promise you this will be two hours of well spent time!
ACT Podcasts on Agency Productivity & Internet Marketing
(Recordings of Agent & Industry Leader Panels at ACT Special Event with Young Agents & State Officers: September 11, 2009, New Orleans)
Podcast # 1: Practical Strategies to Enhance Agency Productivity
Brian Bartosh, Top O’ Michigan Insurance
Stu Durland, Seely & Durland Insurance
Lisa Parry Becker, Parry & Son
Cyndy Smith, Haylor, Freyer & Coon
Ashley Whitney, Harbor Brenn Agencies
Jeff Yates, ACT Executive Director, Moderator
- The most effective workflows and technologies being employed successfully within agencies to enhance productivity.
- How agencies are transforming the roles of their staffs to more proactive service and sales.
Podcast # 2: The Transformation in Agency Marketing
Steve Anderson, Steve Anderson Consulting
Katie Herbst, Westfield Insurance
Angelyn Treutel, Treutel Insurance Agency
Rick Morgan, Rick Morgan Consulting
Rick Dinger, Crescenta Valley Insurance
Peter van Aartrijk, Aartrijk Group, Moderator
- How agencies are rebalancing their marketing strategies to more of an online focus using their websites, social media, and search engine positioning.
The PowerPoint for “The Transformation in Agency Marketing” panel is also available on the site.