Showing up on Google

By on Oct 22, 2009

Search Engine Optimization — getting your agency to show up on a Google search result — is more of an art than a science. While there are many complicated and time-consuming steps an agency can take to improve their search result placement, using Google’s Local Business Center is a simple step to take. Doing so will help customers find you using Google Maps. You can list your address, phone number, and hours of operation. Even create coupons and display photos and videos.

Google’s Dashboard shows statistics on how local listings are found across Google properties, which is similar to how Google Analytics helps website owners. And you can use Google’s data to learn where your customers come from and what they search for to find you.

If you already have a Google account, sign in with your e-mail and password. If you don’t have a Google account, sign up for one and follow the instructions to create a free listing for your agency.

The street address you enter will be shown in the Google and Google Maps search results. Once you’ve submitted your business information, you’ll need to verify the listing before it goes live. You can verify using a touchtone phone or a PIN that will be sent via regular mail to your business address. Once the listing is verified, your information will appear in the Google results.

There’s no charge for Local Business Center listings. Google doesn’t accept payment to include listings or sites in their search results.

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